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The Marketing Game!

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge;

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Video Game Marketing

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific;

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Video Game Marketing

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific;

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The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that;

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A Practical Guide to Indie Game Marketing

from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game;

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A Practical Guide to Indie Game Marketing

making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing;

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The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It;

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Nestle. Strategic marketing management

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media;

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Gamification Marketing For Dummies

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better;

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Social Media Marketing

Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid;

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Social Media Marketing

Preface Social media marking has been heralded as a sea change in the market- consumer relationship, but its rapid growth and rabid;

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Game-Based Marketing

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing . Gamification is revolutionizing the web;

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The Marketing Game!

New windows-based version coming soon. Flexibility is the key word for this outstanding simulation. Your students, whether undergraduate or;

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The Game of Conquering

Without the right mindset recruiting, duplicating and rank advancing in network marketing seem daunting. We all have MASSIVE fears;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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Product Placement in Video Games

The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make;

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Influencer Marketing For Dummies

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be;

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The Global Football Industry: Marketing Perspectives

In recent years, football's status as the world's sport has shown little sign of waning. From increasing participation at grassroots;

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Corona Sdk Mobile Game Development

About This Book From game physics to successful marketing, learn the fundamentals of Corona SDK for game development Integrate your;

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Health Services Marketing

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its;

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Who Are You Platform Studies Nintendo's Game Boy Advance Platform

In 2002, Nintendo of America launched an international marketing campaign for the Game Boy Advance that revolved around the slogan Who Are;

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The Pyramid of Game Design

Game design is changing. The emergence of service games on PC, mobile and console has created new expectations amongst consumers and;

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Business War Games

Offers a look at war games run by large consulting firms that keep their brand managers and project leaders competitive in the high-stakes;

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The Indie Game Developer Handbook

The indie game developer's complete guide to running a studio. The climate for the games industry has never been hotter, and this is only;

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The Indie Game Developer Handbook

The indie game developer's complete guide to running a studio. The climate for the games industry has never been hotter, and this;

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Innovation and Marketing in the Video Game Industry

free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and;

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