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The Laws of Brand Storytelling: Winâ and Keepâ Your Customersâ Hearts and Minds

, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the;

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Storytelling

Great stories engage donors and raise more money. Strategic storytelling can help your nonprofit organization reach the hearts and;

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Brand Storytelling in the Digital Age

contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling;

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Story Branding 2.0

of the way towards defining who your brand is and why it exists.; learn how to use a unique immersion technique that will help you achieve;

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Forbesbooks: Challenge Everything

next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the;

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BRAND NOW

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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Brand Now

effective. And you can't just produce content and connect on every social network. To stand out today, you need to start with your brand. Brand;

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Engaging the Hearts and Minds of All Your Employees

Employee engagement is the cornerstone of achieving a sustainable competitive advantage. In Engaging the Hearts and Minds of All Your;

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Know Your Customer

information skills for understanding customersa perceptions of value and satisfaction.;

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X

. In an always-on world where everyone is connected to information and also one another, customer experience is your brand. Great;

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Remarkable Brand Experiences

is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand. Find out how the best;

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Qualitative Research Methods

always-on world where everyone is connected to information and also one another, customer experience is your brand. Great products are;

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Storytelling About Your Brand Online & Offline

offline opportunities available to reach your target and impactfully market the ''Brand Called You.''Using this book, professionals;

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Global Brand Integrity Management

The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not;

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Storytelling for Sustainability

priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability;

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Public Speaking Skills For Dummies

you're speaking at a conference, pitching for new business, or presenting to your Executive Board, the ability to connect with, influence, and;

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Story Tour

Story Tour: The Journey Begins is a book filled with short stories of faith from the Story Tour. Stories have touched the hearts, minds and;

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Everyday Business Storytelling

storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands-including Facebook;

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Brand New Name

you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or;

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God's Promises for Your Every Need

There's nothing that sets our minds and hearts at ease like the promises of God. In the best-selling God's Promises line--over 15 million;

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I Am My Brand

create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a;

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The Media Savvy Leader

of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson;

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Brand Storytelling

in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds;

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The Storytelling Edge

spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart;

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Brand esSense

experience in brand marketing. Drawing on the latest research and design thinking Brand esSense shows how brands can link storytelling archetypes;

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The Beautiful Business

Based on the principles of the greatest hearts and minds in history, The Beautiful Business is an actionable manifesto;

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Engaging the Hearts and Minds of All Your Employees: How to Ignite Passionate Performance for Better Business Results

The classic leadership guide to engaging and inspiring your employees-available in paperback for the first time with a new foreword by Dr;

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