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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;
Vergelijkbare producten zoals The Handbook of Brand Management Scales
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;
Vergelijkbare producten zoals The Handbook of Brand Management Scales
as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings;
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of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current;
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Features new to the second edition of this handbook include measurement scales used in research, breakthroughs in pharmacogenomics;
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discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management;
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of human resource management. Bringing together contributions from leading international scholars - and with brand new chapters on key;
Vergelijkbare producten zoals The SAGE Handbook of Human Resource Management, 2e
The Handbook of Logistics and Distribution Management provides an introduction to fundamental elements of modern logistics and distribution;
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The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures;
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is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their;
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Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;
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reveals that significant progress has been made in recent decades to strengthen the governance of water resource management at different scales;
Vergelijkbare producten zoals Routledge Handbook of Water Law and Policy
reveals that significant progress has been made in recent decades to strengthen the governance of water resource management at different scales;
Vergelijkbare producten zoals Routledge Handbook of Water Law and Policy
Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;
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The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;
Vergelijkbare producten zoals Routledge Handbook of Sports Sponsorship
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;
Vergelijkbare producten zoals Routledge Handbook of Sports Sponsorship
Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;
Vergelijkbare producten zoals Strategic Brand Management
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;
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For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;
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treatment, nursing management, and tools. Management approaches have been fully updated since the first edition, and the changing healthcare;
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Discover an accessible and comprehensive overview of credit risk management In the newly revised Second Edition of The Handbook;
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The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and;
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, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from;
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This third edition includes updates in manufacturing logistics, integrated logistics, process design and home delivery and brand new;
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Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;
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Now in its fourth edition, The Handbook of Logistics and Distribution Management covers the full scope of logistics and;
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scales and review how to enrich student learning opportunities.Recognize the various ways teachers, students;
Vergelijkbare producten zoals A Handbook for Developing and Using Proficiency Scales in the Classroom
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