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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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Handbook of Scales in Tourism and Hospitality Research

as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings;

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Handbook on Brand and Experience Management

of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current;

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Handbook of Depression and Anxiety

Features new to the second edition of this handbook include measurement scales used in research, breakthroughs in pharmacogenomics;

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Employer Brand Management

discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management;

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The SAGE Handbook of Human Resource Management, 2e

of human resource management. Bringing together contributions from leading international scholars - and with brand new chapters on key;

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The Handbook of Logistics and Distribution Management

The Handbook of Logistics and Distribution Management provides an introduction to fundamental elements of modern logistics and distribution;

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Handbook of Marketing Scales

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures;

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Handbook Of Brand Relationships

is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Routledge Handbook of Water Law and Policy

reveals that significant progress has been made in recent decades to strengthen the governance of water resource management at different scales;

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Routledge Handbook of Water Law and Policy

reveals that significant progress has been made in recent decades to strengthen the governance of water resource management at different scales;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Brand Management

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority;

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Oxford Handbook of Musculoskeletal Nursing

treatment, nursing management, and tools. Management approaches have been fully updated since the first edition, and the changing healthcare;

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The Handbook of Credit Risk Management - Originating, Assessing, and Managing Credit Exposures, Second Edition

Discover an accessible and comprehensive overview of credit risk management In the newly revised Second Edition of The Handbook;

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Marketing Scales Handbook

The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and;

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The Oxford Handbook of Strategic Sales and Sales Management

, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from;

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The Handbook of Logistics And Distribution Management

This third edition includes updates in manufacturing logistics, integrated logistics, process design and home delivery and brand new;

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Riezebos Br& Management

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how;

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The Handbook of Logistics and Distribution Management

Now in its fourth edition, The Handbook of Logistics and Distribution Management covers the full scope of logistics and;

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A Handbook for Developing and Using Proficiency Scales in the Classroom

scales and review how to enrich student learning opportunities.Recognize the various ways teachers, students;

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