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Fundamentals of Marketing

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies;

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Fundamentals and Practice of Marketing

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and;

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Fundamentals and Practice of Marketing

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and;

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Fundamentals of Retailing and Shopper Marketing

advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows;

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Digital marketing fundamentals

techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The;

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Financial Services Marketing

Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;

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Fundamentals of Business Marketing Education

University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university;

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The Fundamentals and Practice of Marketing

and, thankfully, avoids too pretentious an academic style. He is able, in the book, to link the fundamentals and practice of marketing;

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Digital Marketing Fundamentals

many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The;

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Digital Marketing Fundamentals

many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The;

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Marketing fundamentals

marketing. The 'Practitioner's Perspectives' and 'Professor's Perspectives' in each chapter provide insightful opinions and ideas on key issues;

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Digital Marketing Fundamentals

international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands;

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Foundations of Marketing

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's;

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Fundamentals of Airline Marketing

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and;

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Fundamentals of Airline Marketing

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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International Retail Marketing

of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible;

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The Ultimate Guide to Internet Marketing for Dentists

that there is, and one that your dental practice can't afford to ignore. Dental online marketing expert Chris Pistorius provides you the;

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Marketing

fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive;

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Fundamentals of Corporate Communications

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what;

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Foundations of Marketing

Presents a grounding in the fundamentals of contemporary marketing, and includes examples of marketing designed to educate. This book;

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Marketing Fundamentals

successes and failures in business, the author introduces readers to key topics including services marketing, B2B marketing and green marketing;

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Sponsorship in Marketing

introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured;

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The Fundamentals of Hospitality Marketing

The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism;

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Fundamentals of Menu Planning

, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys;

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Fundamentals of Marketing

they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the;

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The Fundamentals of Public Relations

The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the;

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