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The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin;
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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect;
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formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary;
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a;
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a;
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Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as;
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as well as providing the most up-to-date perspectives. Using contemporary case studies, in-chapter examples, and suggestions for further;
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Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the;
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REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the;
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making;
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved;
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marketing success. WhatÂ’s the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and;
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through;
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. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM;
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Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;
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Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;
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Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the;
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Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by;
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The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers;
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy;
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy;
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Presenting an overview of the major steps in the marketing research process, this text looks at the applications of marketing research;
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Learn the basics of marketing and find out about the hot topics affecting marketing and business in the late 1990s. This text explores;
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This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the;
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