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The Early Advertising Scene (RLE Marketing)

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American;

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The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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The Advertising Agency (Rle Marketing): Procedure and Practice

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the;

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Industrial Advertising Copy (Rle Marketing)

time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time;

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Industrial Advertising Copy (RLE Marketing)

time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time;

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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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Marketing for the Developing Company (Rle Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis;

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Advertising Explained (Rle Advertising)

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death;

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Advertising for Account Holders (RLE Marketing): Routledge Library Editions

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and;

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The Early Advertising Scene

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Outdoor Advertising (Rle Advertising)

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries;

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The Economic Implications of Advertising (Rle Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Planning Advertisements (Rle Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Integrated Advertising, Promotion and Marketing Communications

making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing;

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The Economics of Advertising (Rle Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising at the Crossroads (Rle Advertising)

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous;

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