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The Comprehensive Public Relations Reader

practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The;

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Practioner's Guide To Public Relations Research, Measurement And Evaluation

Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and;

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Public Relations Techniques

and export implications. 'Public Relations Techniques' gives a comprehensive picture of the role of public relations in commercial and non;

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Exploring Public Relations and Management Communication

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management;

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A Journalism Reader

A Journalism Reader is a comprehensive collection of essential writings on journalism history and practice from the eighteenth century to;

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Becoming a Public Relations Writer

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no;

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The Fundamentals of Public Relations

The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the;

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Public Relations

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts;

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Public Relations

price. Each chapter helps the reader understand how public relations activities reflect and affect an organization's core values. ;

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Public Relations Theory

Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and;

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Advertising and Public Relations Research

concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information;

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Advertising and Public Relations Research

concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information;

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Handbook of Public Relations

practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical;

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Public Rltns Strategies & Tactics Glb Ed

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations;

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Teaching Public Relations

Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive;

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Teaching Public Relations

Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive;

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Public Relations

Public Relations: A Guide to Strategic Communication provides students with a comprehensive and modern look into the world of public;

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Handbook of Public Relations

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its;

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Becoming a Public Relations Writer

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various;

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Practice Of Public Relations Global Ed

of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser;

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Making It in Public Relations

in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand;

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Public Relations Theory

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and;

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Public Relations Theory

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and;

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The global social policy reader

A comprehensive and accessible guide to the key themes, issues and debates in global social policy. This Reader collects together key;

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Public Relations Writing and Media Techniques

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing book available. With;

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The Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry;

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Public Relations

Public relations is a dynamic and fast-growing field which offers a variety of career paths. Whether you're developing the public image;

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