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Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires

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Create Your Own Superfans

, fascinating stories and useful tips will allow you to discover just how powerful brand ambassador marketing truly is and how you can ensure that your;

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Create a Brand That Inspires

Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers;

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Create a Brand That Inspires

Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers;

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Brand Meaning

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to;

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Brand Meaning Management

is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time;

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The Bridge to Your Brand

likable, marketable, and credible. S. Renee has all three down to a science. The Bridge to Your Brand can teach you how to present like the;

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Building the Brand-Driven Business

nation s foremost experts on brands map out a strategy that can help an entire organization manage and live (not just think about) its brand;

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Living the Brand

with consumers and determine the corporate brand. Living the Brand demonstrates how you can empower and enthuse your employees to create;

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Brand Manners

, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a a self--confidenta;

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Build a Brand in 30 Days

. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will;

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Online brand communities

al. (2009) this study utilizes a netnographic approach and qualitatively investigates how Facebook brand Fan Pages are employed as brand community;

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Brand New Name

you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or;

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Belonging Experiences

employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with;

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Belonging Experiences

employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with;

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How to Style Your Brand

give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational;

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Branding Your Business

what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your;

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Designing Brand Identity

competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand;

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Semantic Analysis of Thai Product Brand Names

Brand names are very crucial to the success of a product and the business. To choose the right brand names, business operators need to;

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Brand and Branding

of the world's most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how;

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The Executive Secretary Guide to Building a Powerful Personal Brand

future opportunities. A strong personal brand cannot be faked, it needs to be authentic and is refined over time by being consistent and;

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The Agile Workforce

that embrace consumer feedback and create a "living" brand that evolves over time while staying true to its values. In 2019, Kihlström released;

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Essential Brand Book

organization that provides a product or service needs to establish its point of differentiation and communicate its benefit to its customers. The;

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Follow the Feeling Brand Building in a Noisy World

readers one constant that trumps the hundreds of factors entangling brand value-feelings. Follow the Feeling will show you how to best build and;

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Storyscaping

challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that;

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Brand Manners

organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it;

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Brand Identity Factors

. Findings show that the tangible factor "Halal certificate" is the most important factor to perceive a brand as Islamic. Additionally, brand logo;

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