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Strategic Public Relations Management

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research;

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Strategic Communications Management

Provides a 'toolkit' of techniques for effective management of public relations.;

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Strategic Public Relations Management

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton's popular text, Strategic Public Relations Management, helps readers;

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Mastering Public Relations

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and;

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Cases in Public Relations Management

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage;

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Public Relations Strategy

supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the;

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Strategic Public Relations Management

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes;

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Public Relations Leaders as Sensemakers

public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic;

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Public Relations Leaders As Sensemakers

in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic;

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Global and Multicultural Public Relations

An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public;

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Exploring Public Relations and Management Communication

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management;

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An Overview of The Public Relations Function

through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and;

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The Future of Excellence in Public Relations and Communication Management

that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and;

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The Future of Excellence in Public Relations and Communication Management

that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Public Relations and Communication Management

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and;

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Public Relations and Communication Management

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and;

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Strtegic Pblic Relations Mngement 3Rd Ed

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes;

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Strategic Management in Public Services Organizations

Strategic Management in Public Services Organizations sets out to connect the two traditionally disparate academic literatures of public;

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Strategic Communication

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for;

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Strategic Communication

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for;

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Perspectives on Public Relations Research

to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding;

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Perspectives on Public Relations Research

to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding;

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Public Relations Theory

perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations;

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Strategic Management in Public Organizations

Strategic Management in Public Organizations: European Practices and Perspectives offers the first wide-ranging survey and assessment;

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Strategic Management in Public Organizations

Strategic Management in Public Organizations: European Practices and Perspectives offers the first wide-ranging survey and assessment;

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Strategic Management and Planning in the Public Sector

Strategic management and corporate planning are the key focuses of this essential guide for managers in local authorities and other public;

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