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Strategic Marketing Decisions In Global Markets

marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date;

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Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;

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Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing

. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global;

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The Mirage of Global Markets

the mirage of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented;

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Marketing Management

Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day. This work provides many;

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Global Marketing, Global Edition

Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition;

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Managing Markets and Customers Revised Edition

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales;

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Marketing Management Pnie

increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers;

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Global Marketing Management

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

Vergelijkbare producten zoals Strategic Marketing

Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

Vergelijkbare producten zoals Strategic Marketing

Strategic marketing

The new sense of urgency in the business world of the 21st century demands an operational approach to strategic problems. This handbook;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Global Marketing

. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization;

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Essentials Of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;

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International Business Strategy in Complex Markets

contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent;

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International Business Strategy in Complex Markets

contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent;

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Strategic Marketing and the Future of Consumer Behaviour

structure and functioning of markets and will require companies to consider new strategic options. The new marketing paradigm questions the;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Marketing Management

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description;

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Marketing Management

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description;

Vergelijkbare producten zoals Marketing Management

Marketing Management

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description;

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