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Strategic Advertising Mechanisms
It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time;
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Strategic Advertising Management
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;
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Strategic Advertising Management
Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous;
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Strategic Advertising Management
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and;
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The Blueprint for Strategic Advertising
The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual;
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The Blueprint for Strategic Advertising
The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual;
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Planning for Power Advertising
strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve;
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Strategic Advertising Management
The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than;
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Social Media And Strategic Communications
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic;
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Impact of Advertising as a Strategic Tool for Growth of Brand Equity
The purpose of this study was to assess the impact of advertising as a strategic tool for growth of TTCL brand equity with reference to;
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Strategic Alliances
Strategic alliances are taking on an increasingly important role in international business. This collection of articles by leading scholars;
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Predatory Marketing
Explores the buying habits of the American consumer while offering advertising, public relations, customer service, and strategic planning;
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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual a;...
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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response
Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual a;...
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Strategic Communications in Russia
This book serves as a reader exploring the scholarly inquiry, professional education and practice of;...
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Advertising Account Planning
seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds;
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Advertising Account Planning
seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds;
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Advertising Management
, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There;
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Strategic Advertising Management
Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The;
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Introduction to Advertising Media
, from the formulation of advertising objectives through the strategic use of media to accomplish goals.;
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Principles of Strategic Communication
A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketing;
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Principles of Strategic Communication
A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketing;
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Organization Dynamics and Contemporary Corporate Governance
This book presents an update on the debate about strategic, organization dynamics and contemporary corporate governance mechanisms. The;
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Cases in Advertising Management
semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing;
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Coming out of the Closet
transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that;
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Coming out of the Closet
transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that;
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