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Relationship Marketing Exploring Relatio

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice;

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Exploring Direct and Relationship Marketing

Exploring Direct & Customer Relationship Marketing, Second Edition offers an invaluable insight into the world of direct and relationship;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

Relationship Marketing: Management of Customer Relationships examines current debates to develop both a theoretical and conceptual approach;

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Relationship Marketing

This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing;

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Relationship Marketing Management

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right;

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Commercial Nationalism

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines;

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The Relatio Metrica de Duobus Ducibus: A Twelfth-Century Cluniac Poem on Prayer for the Dead

The twelfth-century Latin poem called the Relatio metrica de duobus ducibus has never been edited or translated before. On its surface, the;

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Der Letzte Kampf Des Heidentums in ROM

Includes Latin texts of Relatio III of Symmachus and Epistles 17, 18, and 57 of Ambrosius with German translation.;

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The Routledge Companion to Critical Marketing

demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with;

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The Routledge Companion to Critical Marketing

demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with;

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Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines;

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Relationship Marketing

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The;

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Relationship Marketing

of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive;

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Relationship Marketing

Relationship Marketing is een boek van Martina Gregutsch;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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The Future of Relationship Marketing

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a;

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Contemporary Issues in Marketing and Consumer Behaviour

relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and;

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Contemporary Issues in Marketing and Consumer Behaviour

relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and;

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Narratologie und Epistemologie

and world in his study of Goethe's early works. In three different constellations he investigates relatio;

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Relationship Marketing in Professional Services

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study;

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Relationship Marketing and Customer Relationship Management

. Delineating the basic principles of Relationship Marketing (RM) and Customer Relationship Management (CRM), this reference offers guidelines for;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Relationship Marketing in the Digital Age

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Relationship Marketing

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for;

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