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Understanding the Older Consumer

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological;

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Consumer Culture, Identity and Well-Being

negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social;

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Consumer Culture, Identity and Well-Being

is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and;

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Psychological Ownership and Consumer Behavior

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer;

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Ernest Dichter and Motivation Research

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This;

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Ernest Dichter and Motivation Research

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This;

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Telephone Fund Raising

complaints, negoti- ate hard, and stress those aspects of the program that interest the poten- tial contributor most. No method of fund raising other;

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Consumer Behaviour

of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.;

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Consumer Behaviour

of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.;

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Consumer Behavior and Insights

psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research, such as neuromarketing,

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On Psychological Language

nature of linguistic reference, and puts forward a route for considering human psychological evolution, raising questions about the nature;

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Launch It!

protecting an idea, raising capital, and understanding consumer trends, in a handbook that also provides tips on how to start a small business;

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The Consumer Interest (RLE Consumer Behaviour)

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer;

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The Consumer Interest (Rle Consumer Behaviour): Dimensions and Policy Implications

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer;

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Social Psychology and Theories of Consumer Culture

psychological theory by focusing on the interface between modern western culture (consumer culture) and social behaviour. McDonald and Wearing argue;

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Social Psychology and Theories of Consumer Culture

psychological theory by focusing on the interface between modern western culture (consumer culture) and social behaviour. McDonald and Wearing argue;

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Raising Consumers

emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social;

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Raising Consumers

emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social;

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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes

-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky;

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Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by;

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Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by;

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Context and Cognition in Consumer Psychology

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular;

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