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Programmatic Advertising in Deutschland
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Programmatic Buying
Noch vor wenigen Jahren gab es in Deutschland Skeptiker, die Programmatic Buying (PR) keine große Zukunft voraussagten. Dies hat sich;
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Programmatic Advertising
Programmatic Advertising is een boek van Nina Offierowski;
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Introduction to Programmatic Advertising
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Introduction to Programmatic Advertising
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Programmatic Advertising
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and;
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Native Advertising
advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It;
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Advertising Research
This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising in Modern and Postmodern Times
How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...
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Advertising & Popular Culture
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising Theory
Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...
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Advertising and Popular Culture
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...
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Advertising and Popular Culture
Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...
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Global Advertising Practice in a Borderless World
Cultural and regional differences in creating and managing advertising require unique responses to a;...
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Global Advertising Practice in a Borderless World
Cultural and regional differences in creating and managing advertising require unique responses to a;...
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The Business of Advertising (Rle Advertising)
The Business of Advertising outlines the practice of the advertising trades, some of the more import;...
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Handbook of Research on International Advertising
The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...
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The insiders' guide to advertising
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...
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Authenticity in Advertising
Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...
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Advertising, Culture & the Law
Advertising plays a central role in consumer capitalism, and many students of contemporary society h;...
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Handbook of Research on International Advertising
The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...
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