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Professional Radio Advertising Sales

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When Ads Work

sales impact. When Ads Work argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate;

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When Ads Work

sales impact. When Ads Work argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate;

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When Ads Work

The accepted wisdom in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales;

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Everything Guide To Writing Copy

copywriting business -Write copy for all media-print, radio, TV, and websites Whether youre a professional copywriter or just;

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Feasibility of Subliminal Advertising in Pakistan

product in order to increase the sales and profitability of organization. There are many type of advertising are in use now a days such a print;

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Underwriting 101

research tools for sales presentation enhancement. Intended for upper-level students in radio or broadcast sales courses, Underwriting 101;

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Persuasive Advertising for Entrepreneurs and Small Business Owners

commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding;

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Radio Active

Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural;

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Successful Local Broadcast Sales

hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they;

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Smart Sales People Don't Advertise

Small businesses and salespeople can rescue themselves from slumping sales without spending a dime on advertising.;

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Effective Advertising

. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share;

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Effective Advertising

. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share;

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How to Make Your Advertising Make Money

, television, and radio advertising copy;

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An Advertiser's Guide to Better Radio Advertising

There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic;

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Cigarettes & Smokeless Tobacco

This book examines the latest reports in a series on cigarette and smokeless tobacco sales, advertising, and promotion that the Federal;

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A Word from Our Sponsor

During the golden age of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important;

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Sales Promotion

on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.;

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The Rise of Advertising in the United States

its colonial beginnings to that Mad Men moment when advertising went professional. In The Rise of Advertising in the United States: A;

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The Rise of Advertising in the United States

its colonial beginnings to that Mad Men moment when advertising went professional. In The Rise of Advertising in the United States: A;

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Radio as an Advertising Medium

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Selling Advertising Space in 90 Minutes

Based on a successful media sales training course which the author has been giving for many years, the book starts with an explanation;

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What's in a Name?

and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands;

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What's in a Name

and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands;

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LinkedIn for Business

, actionable lessons you can apply right now. Whether you're an advertising expert, content marketer, sales professional, PR pro, B2B executive, or;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

, sales promotion ma;

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StreetSmart Marketing

of tips on how to get press coverage without paying for it, increase sales through grass--rootsa a marketing, get publicity exposure by;

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