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content which is especially relevant to students outside the United States. For principles of marketing courses that require a comprehensive text;
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- Emeritus Professor SGBS Tim Ambler - London Business School Tony Cram - Ashridge Table of Contents: PART I Principles of Value Creation 1;
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Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et;
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This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value;
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Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing;
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Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines;
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DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer;
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The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin;
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