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Pictorial Metaphor in Advertising

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial;

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Pictorial Metaphor in Advertising

Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial;

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Introducing Metaphor

Adopting a multi-disciplinary approach, the book provides a thorough grounding in metaphor and word meaning, theories on the processing and;

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Introducing Metaphor

Adopting a multi-disciplinary approach, the book provides a thorough grounding in metaphor and word meaning, theories on the processing and;

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Ads, Fads And Consumer Culture

consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about;

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Looking into Pictures

Interdisciplinary explorations of the implications of recent developments in vision theory for our understanding of the nature of pictorial;

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Understanding Abstract Concepts across Modes in Multimodal Discourse

This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While;

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Understanding Abstract Concepts across Modes in Multimodal Discourse

This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While;

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Metaphor in Discourse

'Metaphor' is the phenomenon whereby we talk and, potentially, think about something in terms of something else. In this book Elena Semino;

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Metaphor in Discourse

'Metaphor' is the phenomenon whereby we talk and, potentially, think about something in terms of something else. In this book Elena Semino;

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Creative Advertising

of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers;

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Between the Lines: Early Advertising in Singapore: 1830s - 1960s

pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating;

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Metaphor in Context

structure of complex extended metaphors, the cognitive significance of metaphors and their literal paraphrasability, the pictorial character;

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Advertising Progress

Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial;

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The Language Of Metaphors

In this ambitious and wide-ranging textbook Andrew Goatly explores the language of metaphor. Combining insights from relevance theory and;

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Wollheim, Wittgenstein, and Pictorial Representation

Pictorial representation is one of the core questions in aesthetics and philosophy of art. What is a picture? How do pictures represent;

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Wollheim, Wittgenstein, and Pictorial Representation

Pictorial representation is one of the core questions in aesthetics and philosophy of art. What is a picture? How do pictures represent;

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Pictorial Guide to RVing

This unique book presents vintage Recreational Vehicles (RVs) through 350 postcards. The text spans ;...

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The Language of Metaphors

In this ambitious and wide-ranging book, Andrew Goatly looks at how we use metaphor to communicate meaning. Combining insights from;

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The Language of Metaphors

In this ambitious and wide-ranging book, Andrew Goatly looks at how we use metaphor to communicate meaning. Combining insights from;

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I Is an Other

According to New York Times bestselling author James Geary, Elvis Presley was more than just a rock star - he was also a master at metaphor;

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Aesthetics and the Revolutionary City

and focuses on a range of themes including: pre-revolutionary Cuba; the dream of revolution; and the metaphor of the city frozen-in-time;

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Sweill

illustrators and their work internationally. Each one of the participating 170 illustrators is represented with a chosen pictorial suite on two to five;

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Ganz schön gerissen! Asger Jorns Collagen und Décollagen

new pictorial surfaces and compositions. This catalog presents these groups of works, which are inextricably tied to each other within Asger;

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The Routledge Handbook of Metaphor and Language

The Routledge Handbook of Metaphor and Language provides a comprehensive overview of state-of-the-art interdisciplinary research on;

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The Routledge Handbook of Metaphor and Language

The Routledge Handbook of Metaphor and Language provides a comprehensive overview of state-of-the-art interdisciplinary research on;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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