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Media Promotion & Marketing for Broadcasting, Cable & the Internet

of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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Marketing Today

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning;

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Database Marketing

enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades;

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Database Marketing

enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades;

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Islamic Marketing

perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services;

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Sales Promotion

on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.;

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Promotional Marketing Law

comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and;

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Dictionary of Marketing Communications

and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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Optimal Database Marketing

maximum results. - Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing An excellent book on the;

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Marketing Management

, promotion of goods and related fields. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics;

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Perspectives On Promotion And Database Marketing

, describes Robert's contribution to and impact on marketing practice. The fifth part is titled Direct Bob , and focuses on what customer level data;

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Advanced Database Marketing

While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before;

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Urban Events, Place Branding and Promotion

promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place;

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Urban Events, Place Branding and Promotion

promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept;

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Customer Relationship Management

management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship;

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Database marketing

DATABASE MARKETING;...

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Marketing Database Analytics

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive;

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Database marketing

Database marketing is een boek van Jan Postma;...

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Grondslagen database marketing

GRONDSLAGEN DATABASE MARKETING is een boek van Cor Molenaar;...

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