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Het boek 'Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing' koop;
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. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality;
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. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to;
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Economics is about choices, but who gets to make them? Patel shows how free market fundamentalism has distorted how consumers value their;
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* Choose the best social media tools for your personal goals * Blog your story boldly and effectively * Promote your events, accomplishments;
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marketing manangers and executives, need to write good, clear and effective copy. This book shows them how.;
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expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully;
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Exciting stories from around the world told in fewer than 180 words, suitable for children who are starting to read independently. The;
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Clay help her search the house and make lost pet signs, but it seems hopeless, until Amelia Bedelia puts herself in Harry's shoes and finds;
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Follow the story of Lucky, a rescue dog, who gets a second chance for a happy life. Lucky's tail is always wagging until one day it;
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him. But nothing seems to work. Zane just scrunches himself up into a ball and screams. Things are looking pretty bleak for Zane and his;
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business, and how to tell YOUR story well. For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as;
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product grid that has value to the customer and the company that owns the brand. In reality, brand equity in their customer's minds is any;
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Beginning with wonderful tips and advice about the art and presentation of storytelling, this is a complete resource about how to build a;
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Smeagle gets Hijacked is the first book in The Adventures of Smeagle the Beagle book series for middle grade children. It's a story;
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demoralize them. This book unpacks the whys and what-fors of all the most commonly given notes on scripts, stories, and writers themselves. Coming;
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new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for;
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and start asking for the orders;
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to communicate a story that supports learning-particularly when using digital media. The Instructional Value of Digital Storytelling provides;
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to communicate a story that supports learning-particularly when using digital media. The Instructional Value of Digital Storytelling provides;
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Growing Business Innovation takes directors and corporate officers of success-driven businesses with defined innovation objectives on the;
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for many years until one day, aged 36, he decided to step off the corporate ladder and make it on his own. Since then, Nigel has built five;
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