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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Rockets and Rebels

our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give;

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Little Brand Book

you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and;

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Should Brand Design using Brand Personality be adapted to the cultural differencesof international markets?

Should Brand Design Using Brand Personality Be Adapted to the Cultural Differencesof International Markets? is een boek van Fe Feltes;

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The Brand Strategy Canvas

competition and inspires your marketing Discover your distinctive brand personality and how it impacts your marketing Equip your team with guidance;

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From Brand X to Brand Rex

program teaches you how to be S.M.A.R.T. (defined as Strategic, Memorable, Aligned, Resourceful and Timely) with respect to your brand to increase;

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Branding

brand personality and differentiation to brand valuation and protecting your brand. It provides examples and lessons from some of the world's;

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Brand Elevation

in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores;

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Brand Elevation

in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores;

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Consumer-Brand Relationships

consumers may form with brands, analyzes the transformation of an intended brand personality (i.e., intended by brand management) into a realized;

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Digital You

What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do;

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How to Style Your Brand

of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Mastering Behaviour

A new workplace demands that you take charge of your anchors. It challenges you to pay attention to the aspects that drive your behaviour;

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Boosting Trait Inferences

of holistic types of faces and mode of exposure (simultaneous vs. sequential presentation of face-brand) in the generation of brand personality;

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Mastering Statistics with Your Microcomputer

Mastering Statistics with Your Microcomputer is een boek van Conall Boyle;

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Your Spiritual Personality

Your Spiritual Personality takes the study of personality to its logical and important next step: helping you to make connections between;

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Your Brand Is Calling

Build a personal brand to reflect and connect.Does your brand reflect your story and calling?Is your personal brand moving you toward your;

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Mastering the Business Case

brand new research* New and amazing case studies from around the globe to share and discuss* Best practice advice from thought leaders at your;

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Women and the Leadership Q

innovative, interactive Leadership Q Self-Assessment system reveal your leadership personality. Are you a Blue Strategist like Prudential;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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Brand DNA

Simplified branding. Whether youre a start-up or a seasoned entrepreneur, this step-by-step, brand-defining methodology guides you and your;

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The Influence of Values on Consumer Behaviour

benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics;

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