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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Marketing Research

. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan;

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Services Marketing

International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the;

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Marketing Communications

exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries;

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Marketing Research Process

this the European based examples and up-to-date nature of the book have ensured its popularity throughout four editions.This fifth edition has;

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International Marketing, European Edition

This European edition is a revised and completely updated adaptation of the US text by Cateora, a well-established international marketing;

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Marketing fundamentals

global context. Marketing Fundamentals is the European edition of Grondslagen van de marketing, the market leader in the Netherlands for over 25;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Basic Marketing (European)

Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental;

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Marketing Research, European Edition

This first European edition of Marketing Research, by Eric Shui, Joseph Hair, Robert Bush and David Ortinau provides students with a;

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Principles of Marketing

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et;

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Marketing An Introduction

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European;

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Foundations of Marketing Communications

communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book;

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Principles of Marketing European Edition 7th edn

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The;

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Marketing: An Introduction

improved customer value in order to achieve marketing success. The second European edition of this classic text has been updated with the latest;

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications;

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Marketing Management

, European Edition, by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen is considered by many as the authoritative;

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Services Marketing

and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the;

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Marketing Research, Twelfth Edition

decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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The Marketing Research Guide

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the;

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Marketing Research, Global Edition

to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including;

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Marketing Research

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially;

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing;

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Marketing Research

research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis;

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