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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Malcolm McDonald on Marketing Planning

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;

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Marketing Planning

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the;

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Malcolm McDonald on Marketing Planning

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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Marketing Planning

Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;

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Essential Guide To Marketing Planning

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date;

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Marketing Planning

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning;

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Marketing Plans for Service Businesses

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services , which has been completely overhauled;

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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Strategic Marketing Planning

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike;

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Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Analysis for Marketing Planning

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured;

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Marketing Management

designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing;

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Tourism Marketing for Cities and Towns

focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international;

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Marketing Planning & Strategy

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like;

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Marketing Planning & Strategy

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like;

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Key Marketing Skills

marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you;

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Marketing Plans

through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The;

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Marketing Planning Guide

THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step;

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How To Write a Marketing Plan for Health Care Organizations

volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing;

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Strategic Marketing

marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these;

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Digital Marketing

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;

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