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Marketing of two-wheelers in liberalized India

Two-wheeler industry in India has now traveled the change from the seller's market to the buyer's market. The issues like the product mix;

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Dragon and the Elephant: Understanding the Development of Innovation Capacity in China and India

contemporary global economy. In the past two decades, China and India have liberalized internal economic policy, treatment of foreign investment, and;

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Remaking India

Remaking India is an impassioned critique of India's current economic and social situation and argues for a better way to create inclusive;

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Remaking India

Remaking India is an impassioned critique of India's current economic and social situation and argues for a better way to create inclusive;

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Tourism in India

Tourism is one of the fastest growing industries in India, contributing enormously to the Indian economy. Indian civilization and culture;

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The Minority Conundrum

its manifestation without reference to the other two. The take-offs of the minority question in India include the archetypal nationalist's;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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Start-up Marketing Strategies in India

Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix;

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International Marketing Research

in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been;

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Twenty Five Years of Economic Reforms in India

After centuries of subjugation, India had a typically backward economy at the time of Independence in 1947. The country suffered from the;

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Understanding India: Cultural Influences on Indian Television Commercials

Understanding India: Cultural Influences on Indian Television Commercials is a book about Indian television commercial production. It;

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Economic Analysis of Milk Marketing in Karnataka State of India

production in the dairy sector in India. However, without a proper marketing, the country would not attain the expected rate of growth in farming;

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Marketing Forms & Strategies

in India, this book contains research papers which explain and decode the intricacies of new forms of marketing. These contributions will prove;

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Modern Banking in India

Since the early 1990s, the key objective of reforms in the banking sector in India has been to enhance the stability and efficiency;

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Health Tourism

CONTENTS: Health Tourism: An Emerging Industry; Growth & Opportunities of Medical Tourism in India; Globalization & Industry;

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Marketing Strategies & Management

in India and the problems associated with them.;

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Trade Unions and Global Governance

of international bodies: the ILO, OECD and the EU, and within two countries: the USA and India.;

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