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Marketing Management

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the;

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Globalizing Asian Religions

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics;

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Principles of Marketing, An Asian Perspective

meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Marketing Management, An Asian Perspective

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student.Stay on the;

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My MBA Journey-A Global Experience with an Asian Perspective

This book contains some of the the course work, case studies and presentations that I had undergone during my MBA in SOM, Asian Institute;

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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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Ethical and Social Marketing in Asia

social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas;

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MARKETING

This first Asian adaptation of the seventh edition of Marketing: An Introduction written by Professors Gary Armstrong and Philip Kotler;

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Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and;

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Marketing Management

international marketing from companies around the globe. Marketing Management is an authoritative investigation of contemporary marketing. It is a;

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Asian Agribusiness Management

This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management;

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Management of Cultural Products

An integrated approach to investigate, create and propose a model for the value creation of cultural products is essential in maintaining;

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Marketing Management

The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new;

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Marketing

company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic;

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Marketing Knowledge Management

knowledge management, this book will be invaluable to: students, researchers and academics with an interest in knowledge management and all areas;

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Consumer Behaviour in Asia

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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International Marketing, European Edition

text. It provides authoritative coverage of marketing issues and many examples taken from European and Asian countries. New issues include;

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Marketing in Perspective (RLE Marketing)

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Marketing

marketing perspective, with an emphasis on value and the management of marketing relationships, is combined with thorough analyses of the marketing;

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Marketing Strategies

in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the;

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Principles of Marketing

various other fields like mass communication & advertising, information technology, statistics, operations management, supply chain management;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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