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A Framework for Marketing Management, Global Edition

, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their;

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Managing Marketing in the 21st Century

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Managing Marketing in the 21st Century-4th edition

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The Business of the 21st Century

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes;

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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Relationship Marketing

Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.;

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Marketing the 21st Century Library

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research;

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Marketing de Guerrilla

for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other;

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Marketing for the Nonmarketing Executive

sounds like you, Marketing for the Nonmarketing Executive: An Integrated Resource Management Guide for the 21st Century is the ideal resource;

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Electronic Marketing

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad;

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21st Century FMCG Consumer Marketing

the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions;

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21st Century Marketing: What it is, Why it Matters and How to Do it

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The Future of Marketing

leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.;

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Marketing Strategies

strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century;

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Introduction to Advertising and Promotion

Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications;

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Adaptive Marketing

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing;

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Marketing in the 21st Century

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as;

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Internet Marketing

commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business;

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Marketing in the 21st Century [4 volumes]

relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the;

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Music Management, Marketing and PR

A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps;

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Music Management, Marketing and PR

A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps;

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Marketing Communications

, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to;

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Marketing Communication

industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing;

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Handbook of Research on Effective Marketing in Contemporary Globalism

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape;

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Marketing Unwrapped

Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological;

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Social Marketing In The 21st Century

of change, the BCOS model and competition. Social Marketing in the 21st Century is an excellent text for advanced undergraduate and graduate;

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