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Marketing in Culturally Distant Countries

mix in distant countries, especially considering the role played by cultural distance. Building on the famous McCarthy's 4Ps, and on the;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Marketing in Developing Countries

Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the;

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Marketing in the Emerging Markets of Islamic Countries

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight;

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Long Awaited West

What is Eastern Europe and why is it so culturally and politically separate from the rest of Europe? In Long Awaited West, Stefano Bottoni;

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Long Awaited West

What is Eastern Europe and why is it so culturally and politically separate from the rest of Europe? In Long Awaited West, Stefano Bottoni;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Contemporary Sport Marketing

good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together;

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Marketing in Developing Countries

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International Marketing Management

social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm;

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Food and Agribusiness Marketing in Europe

in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and;

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Food and Agribusiness Marketing in Europe

in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and;

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Marketing Issues in Western Europe

practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions;

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The Rhetoric and Reality of Marketing

commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing;

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Serving All Urban Cunsumers

WEDC: Serving All Urban Consumers A marketing approach to water services in low and middle-income countries Book 1: Guidance for government’s;

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Marketing in the Emerging Markets of Central and Eastern Europe

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting;

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Multicultural Marketing and Business Consulting

variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business;

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Ethnic Marketing

countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing;

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Accounting, Finance, and Taxation in the Gulf Countries

This book focuses on how multinational companies can plan and manage their international business in the Gulf countries. Important issues;

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Studies in Netherlandish Art and Cultural History 11 - Moving Sculptures

The Low Countries are generally considered to be the land of painting. Consequently, sculpture, especially that of the 16th century, has;

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European Perspectives in Marketing

are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE;

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Global Marketing

process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on;

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The slave trade, domestic and foreign

Slavery still exists throughout a large portion of what we are accustomed to regard as the civilized world. In some countries men are;

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The slave trade, domestic and foreign

Slavery still exists throughout a large portion of what we are accustomed to regard as the civilized world. In some countries men are;

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The Slave Trade, Domestic and Foreign

Slavery still exists throughout a large portion of what we are accustomed to regard as the civilized world. In some countries men are;

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