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Principles and Practice of Marketing

Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign;

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Marketing Experience Management

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Enterprise Marketing Management

introduce a revolutionary new method for marketing managersEnterprise Marketing Management (EMM). EMM systematically links marketing to all the;

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and;

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The Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and;

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The Agile Marketer

marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new;

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Marketing for Engineers, Scientists and Technologists

skills to put the marketing into context (i.e. finance for marketing, managing people and project management).;

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Marketing Management: An International Perspective

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced;

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Retail Marketing Management

A leading Professor of Retail Marketing presents 5 new frames through which students and practitione;...

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Marketing Management

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are;

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Marketing Management

implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and;

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Marketing

wide range of marketing topics including business-to-business marketing, key account management, logistics and marketing planning. A strategic;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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Marketing Management

distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad;

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Marketing Management

distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad;

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Marketing Management

distribution technology into every chapter. The author teams rich entrepreneurial, marketing management, and consulting experience spans a broad;

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The Handbook of Managing and Marketing Tourism Experiences

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and;

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Marketing Management

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers;

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Case Studies on Food Experiences in Marketing, Retail, and Events

, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book;

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Marketing Management

The author has combined his creative writing skills through simplistic and lucid descriptions develo;...

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Marketing Management

Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading;

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Management in English Language Teaching

Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance;

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Marketing Management

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than;

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Contemporary Issues in Digital Marketing

Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.;

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A Genie's Wisdom

distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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