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Marketing Management Concepts and Tools
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and method;...
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Business to Business Marketing
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Writ;...
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Business-to-Business Marketing
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. ;...
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Marketing Dynamics
This workbook is designed for use with the Marketing Dynamics student textbook. As you comple;...
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Dynamics of International Advertising
Dynamics of International Advertising brings to light the unique challenges in developing and implem;...
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Dynamics of International Advertising
Dynamics of International Advertising brings to light the unique challenges in developing and implem;...
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Dynamics of International Advertising
Now in its third edition, Dynamics of International Advertising highlights the unique challenges mar;...
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Inleiding ERP met Microsoft Dynamics NAV 2009
Dit boek behandelt het werken met Microsoft Dynamics NAV 2009R2. Het is een boek dat in beginsel gee;...
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Inleiding ERP met Microsoft Dynamics NAV 2015
Dit boek behandelt het werken met Microsoft Dynamics NAV 2015. Het is een boek dat in beginsel geen ;...
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Handbook of Marketing Strategy
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad ;...
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Handbook of Marketing Strategy
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad ;...
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Microsoft Dynamics Crm 2011 Cookbook
This is a Cookbook with recipes aimed at all levels with lots of practical walkthroughs for virtuali;...
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Tourism Marketing
This innovative and original book provides valuable insights into the interorganisational dynamics o;...
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Defining, Measuring and Managing Consumer Experiences
This book offers a comprehensive overview of the challenges that marketing faces in understanding, m;...
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International Retail Marketing
International Retail Marketing combines a broad thematic overview of the key issues concerning inter;...
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Competition in Higher Education Branding and Marketing
This volume provides a critical examination of branding and marketing in higher education from natio;...
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International Retail Marketing
International Retail Marketing combines a broad thematic overview of the key issues concerning inter;...
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Mobile Marketing
Mobile Marketing provides an in-depth hardware and software review of mobile technology - including ;...
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Qualitative Marketing Research
Aimed at both graduate and undergraduate students majoring in business administration and in other f;...
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Qualitative Marketing Research
Aimed at both graduate and undergraduate students majoring in business administration and in other f;...
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Organizational Design For Marketing Futures
This study, originally published in 1972, presents a critical, in-depth survey of the organization o;...
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Organizational Design for Marketing Futures
This study, originally published in 1972, presents a critical, in-depth survey of the organization o;...
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Adding Value to Marketing
Marketing, as a function and a basis for business growth, continues to be an elusive factor in corpo;...
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Exploring the Dynamics of Consumerism in Developing Nations
As developing nations increase their consumption rate, their relevance in the global marketplace gro;...
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Microsoft Dynamics Crm 4 For Dummies
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a ;...
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Marketing Tourism and Hospitality
This textbook explores the fundamental principles of marketing applied to tourism and hospitality bu;...
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