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Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008

25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike;

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Marketing Metaphors and Metamorphosis

. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Handbook of Research on Effective Marketing in Contemporary Globalism

of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for;

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

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Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

Vergelijkbare producten zoals Global Marketing and Advertising

Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization;

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Marketing and Globalization

of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes;

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Marketing and Globalization

of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes;

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Global Marketing

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing;

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Foundations of Marketing

concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing;

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Marketing Forms & Strategies

, privatization, and globalization wave sweeping across the world. To face the challenges of the modern competitive world, marketers have become very;

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Foundations of Marketing

, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and;

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Marketing Imagination

globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay Marketing Myopia, and included detailed;

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International Marketing

, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and;

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Information Marketing

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity;

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Social Marketing

darker side of globalization and liberalization and more!;

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Social Marketing

darker side of globalization and liberalization and more!;

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The Marketing Imagination

globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay Marketing Myopia, and included detailed;

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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role;

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Foundations of Marketing

concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e;

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Marketing 2016

, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding;

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Marketing, International Edition

environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.;

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The Marketing Era

the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization;

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The Marketing Era

the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization;

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