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Manipulated IPOs

I examine the syndicate structure of 460 IPOs issued between 1998 and 2000 of which 285 have been su;...

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Laddering

Marketing and product development best practices for a fragmented economy The rules for marketing an;...

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Conflicts of Interest in Initial Public Offerings (IPOs)

Since the burst of the internet bubble there is a great deal of interest in the way investment bank ;...

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Personal Construct Methodology

Written by an international team of experts, this collection provides a comprehensive account of est;...

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Personal Construct Methodology

Written by an international team of experts, this collection provides a comprehensive account of est;...

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Sensory Evaluation Practices

Sensory Evaluation Practices, Fifth Edition, presents the latest developments and methods of sensory;...

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Kwalitatief marktonderzoek, theorie en praktijkcases

Bij beslissingen over strategische en tactische keuzen in marketing erkennen steeds meer marketeers ;...

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Segmentation and Positioning for Strategic Marketing Decisions

Useful to both consumer marketers and business-to-business researchers, this detailed and engaging b;...

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Der Ärger mit Marken: Markendisidentifikation untersucht am Beispiel der Deutschen Bahn, E.ON und Wiesenhof

Marken erleichtern uns das Leben. Sie dienen als Entscheidungshilfe und Risikoreduzierung in einer W;...

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Perceived Football Brand Image

Subject of the research was to discover football brand profile. Study was made in Cape Town during t;...

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Interview Techniques for UX Practitioners

Much of the work of user-centered design practitioners involves some type of interviewing. While int;...

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Consumersattitudes towards differently branded pork products

An investigation of Swedish consumers' attitudes towards differently labelled cut and processed pork;...

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Research Methods in Service Innovation

Research Methods in Service Innovation provides an essential methodological toolbox for researchers,;...

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Romancing The Brand

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tatto;...

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The Handbook for Focus Group Research

In 1992, over 100,000 focus groups were conducted in the United States. In an era when business surv;...

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