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Key Concepts in Media and Communications

An approachable yet critical introduction to the basics of media and communication studies from two experts in the field.;

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Key Concepts in Media and Communications

the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible;

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Cross-Media Communications

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained;

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Communication, Cultural And Media Studies

Communication, Cultural and Media Studies: The Key Concepts is a book to help you come to terms with terms, compiled by a leading figure;

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Marketing Communications Management

marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the;

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Marketing Communications Management

marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the;

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Careers in Communications & Media

title examines 22 branches or fields of study in communications and media such as: Marketing, Journalism, Radio, Television, Broadcasting;

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Disaster Communications in a Changing Media World

Communications are key to the success of disaster mitigation, preparedness, response, and recovery. Accurate information disseminated to;

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Media Divides

scholars not only reveal the nation's democratic deficits in five key domains - media, access, the Internet, privacy, and copyright - they also;

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Communications Engineering

. Readers are introduced to the key essentials, and each selected topic is discussed in detail to promote mastery. Engineers and computer scientists;

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Building Customer-brand Relationships

delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key;

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Building Customer-Brand Relationships

delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key;

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Connectivity, Networks and Flows

This book offers its readers a critical engagement with three key concepts for social and communication theory today - connectivity;

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Media Witnessing

, experienced by strangers, and brought to us through media technologies. In this book leading scholars explore key questions concerning the truth;

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Media Theory

and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory;

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Dictionary Of Media And Communications

Introduction by Arthur Asa Berger, a leading figure in the world of media and communications, the dictionary also includes terms related to psychology;

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Marketing Communications

extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive;

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Political Reputation Management

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage;

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Scholarly Communication for Librarians

Reviews the current landscape of scholarly communications and publishing and potential futures, outlining key aspects of transition to best;

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Communication Tomorrow

, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume;

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The Media and Globalization

`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about;

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The Media and Globalization

`This is a necessary and very original book that really does address the lack of attention to media in previous discussions about;

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Social Media and Interactive Communications

through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more;

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Social Media and Interactive Communications

through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates;

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Marketing Communications

, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications;

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