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Expanding Disciplinary Space

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical;

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Tourism Marketing

An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Marketing Theory

topics central to the discipline and practice of marketing. Summary of key features: a marketing theory text written specifically for students;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing Performativity

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing;

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Marketing

in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies;

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Sports Marketing

engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining;

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Marketing

practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to;

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Focused Issue on The Marketing Process in Organizational Competence

of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice;

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The;

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Marketing: An Introduction

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th;

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Marketing: An Introduction

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students;

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Principles of Marketing

introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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The Marketing Casebook

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The;

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Marketing

rapid and thorough introduction to marketing. This book: * is based on vast teaching experience and classroom testing to ensure that it;

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Marketing

rapid and thorough introduction to marketing. This book: * is based on vast teaching experience and classroom testing to ensure that it;

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Islamic Marketing and Branding

in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic;

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Marketing Management with MyMarketingLab

--and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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