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Innovation and New Product Marketing (RLE Marketing)

to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve;

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Corporate Innovation (RLE Marketing)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It;

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Creating and Marketing New Products and Services

of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage;

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Market Oriented Product Innovation

innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their;

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Market Oriented Product Innovation

innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their;

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Marketing for the Developing Company (RLE Marketing)

, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and;

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Marketing for the Developing Company (Rle Marketing)

, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and;

Vergelijkbare producten zoals Marketing for the Developing Company (Rle Marketing)

Collaborating with Customers to Innovate

effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information;

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Collaborating with Customers to Innovate

effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information;

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Adoption of Innovation

strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand;

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Adoption of Innovation

strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand;

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Developing New Functional Food and Nutraceutical Products

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product;

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Innovation and Strategy

Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new;

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Marketing Management in Air Transport (RLE Marketing)

of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on;

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Strategic Business Marketing

This text offers information about the nature, scope and techniques of marketing applied to industrial products and services, businesses;

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Marketing in Developing Countries (Rle Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Marketing in Developing Countries (RLE Marketing)

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries;

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Innovation in Marketing

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Marketing Imagination

accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition;

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Innovation in Marketing

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

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Innovation, Product Development and Commercialization

guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous;

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Marketing Strategy

marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media;

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Marketing Success Stories

marketing mix, but also includes other issues such as innovation, advertising, and product development.;

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The Marketing Imagination

accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition;

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Strategic Marketing Management (Rle Marketing)

' in the marketing 'armoury' and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated;

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