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HRM & Marketing Orientation in the New Era

This book is devoted to the role of human resources in today's post-industrial era. As we leave the 2nd Industrial Revolution, we are;

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Debates in Marketing Orientation

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer;

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Electronic HRM in the Smart Era

Internet of Things ) set new challenges for the HRM function. Smartness enacted by HRM professionals - notions of smart industries , smart;

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HRM 4.0 For Human-Centered Organizations

critical insights about three main issues: HRM's new role in the 4.0 era New job and organization design for the smart economy New HRM tools;

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Services Marketing Management

capabilities, characteristics of services, internationalization and the value concept * New coverage of electronic services * Many 'Service Practice;

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Globalizing Human Resource Management

This new edition of Globalizing Human Resource Management examines the strategic and global issues of HRM by showing how organizations;

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Globalizing Human Resource Management

This new edition of Globalizing Human Resource Management examines the strategic and global issues of HRM by showing how organizations;

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Hrmarketing

HRMarketing offers a breakthrough in applying marketing techniques in the field of HRM. Many HR professionals suffer from a certain;

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e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer;

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Essentials of Marketing

- consumer orientation, organizational orientation, and mutually beneficial exchange. Product, place, price and promotion are the four foundations;

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Entrepreneurship in International Marketing

-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively;

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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the;

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Marketing Research

Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An;

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Marketing Essentials

orientation, production orientation, sales orientation, societal marketing, or market orientation. In order to bring a product or a service to the;

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Human Resource Management

globalized workforce, and the way HRM works in multinational corporations. Boasting a truly global orientation, this textbook draws on the expert;

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The Changing Patterns of Human Resource Management

determine the future of HRM. It examines changing patterns of HRM in terms of orientation, initiatives, policies and practices, and explores the;

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Human Resource Management (Int'l Ed)

Human Resource Management, 12e by Ivancevich and Konopaske takes a managerial orientation; that is it takes the position that HRM;

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Operations Strategy

Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations;

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E-Marketing

necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From;

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The New Marketing Era

consulting firms, recognition of this basic fact is the secret to marketing success. In The New Marketing Era, he explores the sweeping changes;

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Reassessing Human Resource Management

Drawing on a wide range of organizational examples, this book brings a new balance to assessing the role and impact of HRM. It looks at the;

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Reassessing Human Resource Management

Drawing on a wide range of organizational examples, this book brings a new balance to assessing the role and impact of HRM. It looks at the;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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Mobile Marketing Management

internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major;

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Essentials of Marketing Research, Global Edition

research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself;

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Strategic Innovative Marketing

book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy;

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Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;

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