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Harnessing Place Branding through Cultural Entrepreneurship

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries;

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Cultural Entrepreneurship

This book explores the lived experience of cultural entrepreneurship examining the challenges associated with cultural labour including the;

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Cultural Entrepreneurship

This book explores the lived experience of cultural entrepreneurship examining the challenges associated with cultural labour including the;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Branding the Nation, the Place, the Product

markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book;

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International Place Branding Yearbook 2010

The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic;

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International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing;

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International Place Branding Yearbook

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the;

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Basics of Entrepreneurship

gamut of starting an enterprise to running it successfully in the marketplace. It will guide you through each step of entrepreneurship;

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Public Branding and Marketing

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;

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Online Place Branding

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from;

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Theology and California

phenomena and the inherent theological impulses within major Californian cultural icons. Harnessing conceptual tools inherent to theology, through;

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Theology and California

phenomena and the inherent theological impulses within major Californian cultural icons. Harnessing conceptual tools inherent to theology, through;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Branding Post-Communist Nations

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the;

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Place Reinvention

regions through their branding strategies, playing with representations of the unique and the ordinary, urban and rural, reindustrialization and;

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Contemporary Issues in Branding

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore;

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Contemporary Issues in Branding

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore;

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Entrepreneurship, Innovation and Inequality

This book hopes to stimulate discussion about how entrepreneurship and innovation contribute to growing inequalities in territories. This;

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Entrepreneurship, Innovation and Inequality

This book hopes to stimulate discussion about how entrepreneurship and innovation contribute to growing inequalities in territories. This;

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Entrepreneurship and Context

This book identifies Friederike Welter's key contribution to entrepreneurship research over recent decades, and shows how her work;

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The Nordic Wave in Place Branding

global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to;

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Contextual Embeddedness of Women's Entrepreneurship

Contextual Embeddedness of Women's Entrepreneurship brings together a range of research that provides powerful insights into the influences;

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Imagining Global Amsterdam

permissive 'global village'; and globalization's impact 'on the ground' through city branding, the cultural heritage industry, and cultural;

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City Branding and Promotion

city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims;

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