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Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars;

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Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars;

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Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It;

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Handbook of Research on Customer Equity in Marketing

Day, University of Pennsylvania, US'An exceptionally comprehensive and superbly scholarly volume on the emerging research on customer equity;

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Customer Engagement in Theory and Practice

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer;

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Handbook Of Research On Student Engagement

disciplines and are brought together clearly and comprehensively in the Handbook of Research on Student Engagement. The Handbook guides readers;

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Handbook of Research on Student Engagement

disciplines and are brought together clearly and comprehensively in the Handbook of Research on Student Engagement. The Handbook guides readers;

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Handbook of Employee Engagement

important platform for ongoing research and practice on employee engagement. Combining an excellent balance of academic perspectives and;

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Handbook Of Employee Engagement

important platform for ongoing research and practice on employee engagement. Combining an excellent balance of academic perspectives and;

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Digital Innovations for Customer Engagement, Management, and Organizational Improvement

allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand;

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The Handbook of Communication Engagement

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an;

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The Virtual Sales Handbook

physical to virtual sales Leverage effective virtual customer engagement techniques The Virtual Sales Handbook: A Hands-on Approach to;

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Handbook of Research on Active Learning and the Flipped Classroom Model in the Digital Age

The notion of a flipped classroom draws on such concepts as active learning, student engagement, hybrid course design, and course;

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Profitable Customer Engagement

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable;

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Handbook of Student Engagement Interventions

on translating research into best practice, the book pulls together the current research on engagement in schools and empowers readers to;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Handbook of Niche Marketing

marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety;

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Managing Federal Employees

Employee engagement has an enormous impact on organisational outcomes. Extensive research consistently demonstrates a strong positive;

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Successful Customer Relationship Management Programs and Technologies

Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for;

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Customer Engagement

marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's;

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Customer Engagement

marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's;

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The Oxford Handbook of Strategic Sales and Sales Management

transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight;

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Customer Management Excellence

editor of Customer Management magazine, this book draws on Questa s research to reflect the current thinking behind todaya s front--runners;

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A Handbook for Student Engagement in Higher Education

Drawing on scholarship as well as established practice, A Handbook for Student Engagement in Higher Education is a sector-leading volume;

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A Handbook for Student Engagement in Higher Education

Drawing on scholarship as well as established practice, A Handbook for Student Engagement in Higher Education is a sector-leading volume;

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