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Branding in a Postmodern Society
Green is not just a trend, a fad or a movement; neither is it just a result of the media hype. Jake ;...
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Energy Branding
greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a;
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Green Branding
The book analyzes the success factors of ecological and social brands and offers insights into the s;...
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True Green at Work
sustainability. Authors McKay and Bonnin draw on their extensive industry expertise to address corporate culture, branding, and marketing and to;
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Contemporary Perspectives on Corporate Marketing
. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount;
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Contemporary Perspectives On Corporate Marketing
. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount;
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The Power of Branding: Telling Your School's Story
This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;
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Green Landscapes in the European City, 1750-2010
perceptions of nature, urban well-being and social integration, as well as city economic competitiveness and branding, it is an important element both;
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Green Landscapes in the European City, 1750-2010
perceptions of nature, urban well-being and social integration, as well as city economic competitiveness and branding, it is an important element both;
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Startup Branding
Startup Branding 1e druk is een boek van Andy Mosmans uitgegeven bij Adfo Groep. ISBN 9789492196996 Startup Branding;
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Branding Nl
bij relevante doelgroepen - branding - steeds belangrijker. BRANDING NL bestaat uit een vijftal essays over nation branding die het onderwerp behandelen;
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Public Branding and Marketing
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are;
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Noodlanding in de branding
Noodlanding in de branding;
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Branding Across Borders
This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;
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Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;
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Branding in Commerce & Marketing
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;
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Nation Branding
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;
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Wish You Were Here
Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;
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Asia Branding
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries;
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City Branding and Promotion
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;
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