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Generation Brand

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Generation Brand

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How Cool Brands Stay Hot

previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand;

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The Gen Z Frequency

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the;

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Generation of Artist's Brand Image in Fine Art Licensing Business

same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the;

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Boosting Trait Inferences

of holistic types of faces and mode of exposure (simultaneous vs. sequential presentation of face-brand) in the generation of brand personality;

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Handbook of Generation IV Nuclear Reactors

Handbook of Generation IV Nuclear Reactors, Second Edition is a fully revised and updated comprehensive resource on the latest research and;

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Shah of Shahs

in a generation,'' only to be toppled virtually overnight. From his vantage point at the break-up of the old regime, Kapuscinski gives us a;

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Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post;

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Creating a Sustainable Brand

Sustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a;

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Beam, Straight Up

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master;

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Exploring Science International Year 9 Student Book

generation of scientists. With brand-new content, this 2019 International edition builds a base for progression to International GCSE Sciences and;

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Exploring Science International Year 7 Student Book

generation of scientists. With brand-new content, this 2019 International edition builds a base for progression to International GCSE Sciences and;

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Brand Revolution

role in the unrest?Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and;

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What is a 21st Century Brand?

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for;

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Nonlinear Fiber Optics

fibers; and a brand new chapter on supercontinuum generation in optical fibers. Continues to be industry bestseller providing unique;

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Standard Handbook for Electrical Engineers, Seventeenth Edition

experts. Generation, transmission, distribution, operation, system protection, and switchgear are thoroughly explained. Standard Handbook for;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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The Employer Brand

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A;

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The Employer Brand

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A;

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The Naked Lawyer

Want to know how to - Successfully market, brand and sell yourself in this digital era? Generate GBP500,000+ of new client work enquiries;

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Poets Talk

Seven poets of diverse region, gender, sexual orientation, race, and generation. Seven poets linked by experiment and opposition. Robert;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Obsessed

a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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Feminism and Religion in the 21st Century

This anthology of brand new essays will explore the new directions of conversations occurring in relation to feminism and religion, as well;

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