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Focus Groups

Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the;

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Focus Groups

Focus Groups: Culturally Responsive Approaches for Qualitative Inquiry and Program Evaluation takes an in-depth look at how culturally;

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Focus Group Guidebook

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups;

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Focus Groups: From Structured Interviews to Collective Conversations

Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the;

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Successful Focus Groups

Successful Focus Groups is a state-of-the-art text on focus group research methods. . . . Successful Focus Groups is a well-written;

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Essentials of Focus Groups

Focus groups are prevalent in market research, health studies, and social sciences research-but how much do you really know about the;

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Focus Groups for the Social Science Researcher

What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher;

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Focus Groups for the Social Science Researcher

What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher;

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Doing Focus Groups

Focus groups are an ever popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides practical;

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Focus Groups

methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such;

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The Handbook for Focus Group Research

As one of the most popular tools for gathering information in today's marketplace, focus groups require understanding of purpose and good;

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Using Focus Groups In Research

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on;

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The Handbook for Focus Group Research

In 1992, over 100,000 focus groups were conducted in the United States. In an era when business survival depends on finding a market niche;

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Doing Focus Groups

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this;

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Dialogue in Focus Groups

In contrast to a vast literature that provides information and guides about focus groups as a methodological tool, this book is an;

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Dialogue in Focus Groups

In contrast to a vast literature that provides information and guides about focus groups as a methodological tool, this book is an;

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Planning Focus Groups

Author David L. Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups;

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Focus Groups in Social Research

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses;

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Focus Groups In Social Research

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses;

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Conducting Focus Groups for Business and Management Students

This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters;

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Conducting Focus Groups for Business and Management Students

This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters;

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Focus Group Research

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background;

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Focus Group Research

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background;

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Using Focus Groups

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups;

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Using Focus Groups

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups;

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Focus Groups

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research;

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Focus Groups

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research;

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