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Exploitation of CRM for Strategic Marketing in Higher Education

approach and Knowledge Management strategy as the pivot for the effective operation of the proposed CRM framework within a constant learning;

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Strategic Marketing of Higher Education in Africa

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher;

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Nestle. Strategic marketing management

(...) Marketing is a game and there are strategic tools which are needed for playing the game between buyers and sellers where they exchange values for;

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Customer Relationship Management

the reader's part. The book is structured around three core types of CRM - strategic, operational and analytical - and throughout each chapter;

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Customer Relationship Management

the reader's part. The book is structured around three core types of CRM - strategic, operational and analytical - and throughout each chapter;

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Customer Relationship Management

education or certification through organisations such as AARM (Association for the Advancement of Relationship Marketing). Those pursuing;

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On the Marketisation and Marketing of Higher Education

bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education. This book;

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On the Marketisation and Marketing of Higher Education

bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education. This book;

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How to Market a University

public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education;

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Management and Leadership of Educational Marketing

The introduction of educational markets into public and higher education in many countries has led to more competitive environments for;

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Competition in Higher Education Branding and Marketing

. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student;

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Strategic Management Of Higher Education Institutions

of higher education, the administrative structure, challenges, and the requirements for successful execution of start-up operations or changing;

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Customer Relationship Management

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM;

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Strategic Planning in Higher Education

models for assessing strategic planning in higher education institutions. This study endeavors to shed some much-needed light on how higher;

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The Global Market for Higher Education Sustainable Competitive Strategies for the New Millennium

recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this industry from a strategic;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

has become crucial for higher education institutions to differentiate themselves from others to attract prospective students;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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New Strategies in Higher Education Marketing

practical, how-to applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners;

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New Strategies in Higher Education Marketing

practical, how-to applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts;

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Digital marketing fundamentals

suitable for commercial and management courses in higher education. In Digital Marketing Fundamentals, all relevant aspects of digital marketing;

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International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face;

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Strategic Marketing for Schools

techniques can be applied to your school. Strategic Marketing for Schools will enable you to: define what marketing is and why it;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Higher Education Marketing in Africa

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies;

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Strategic Brand Management in Higher Education

the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid;

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Higher Education in the Gulf

contemporary pedagogical, management, strategic, and relevant issues on quality education that confront higher education institutions. Written by;

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