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Essentials of Mass Communication Theory

meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies. --Choice Arthur Asa;

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Mass Communication Theory

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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Mass Communication Theory

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical;

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McQuail's Reader in Mass Communication Theory

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media;

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Mcquail'S Reader In Mass Communication Theory

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media;

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McQuail's Mass Communication Theory

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Essentials of Modern Optical Fiber Communication

This is a concise introduction into optical fiber communication. It covers important aspects from the physics of optical wave propagation;

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Ideology and Modern Culture

--ranging analysis of the development of mass communication, outlining a distinctive social theory of the mass media and their impact.;

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McQuail's Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;

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McQuail s Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;

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Mass Communication

This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which;

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Applying Communication Theory For Professional Life

Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to;

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The Rise and Fall of Mass Communication

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;

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The Rise and Fall of Mass Communication

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;

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Applying Communication Theory for Professional Life

This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers;

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Business Communication Essentials

provide in-depth knowledge about the theory and practice of business communication essentials. Coherent flow of topics, student-friendly language;

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Communication Theories

changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new;

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Communication Theories Pnie Origins Meth

changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new;

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Communication Theories

changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new;

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Watershed Research Traditions in Human Communication Theory

Focuses on and presents watershed research traditions in human communication (interpersonal, organizational, and mass communication).

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Globalization, Development and the Mass Media

communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory;

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Globalization, Development and the Mass Media

communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory;

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Theory and Research in Mass Communication

and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects;

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