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The Marketing Environment (RLE Marketing)

those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the;

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The Marketing Environment

those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the;

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Policymaking for Citizen Behavior Change

of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully;

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Policymaking for Citizen Behavior Change

of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully;

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Behavioral Marketing

tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing;

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Tourism and Social Marketing

undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate;

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Tourism & Social Marketing

undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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The Routledge Companion to Consumer Behavior Analysis

from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer;

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Marketing Essentials

The study and management of exchange relationships is called marketing. It is considered to be a major component of business management. It;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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Handbook of Pricing Research in Marketing

, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge;

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Handbook of Pricing Research in Marketing

, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge;

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Marketing Management Pnie

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and;

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Relationship Marketing

of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to;

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Relationship Marketing

of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to;

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Economies and the Transformation of Landscape

The theme of this volume is change, specifically the dynamic relationship between physical landscapes and economic practices. The;

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Marketing Management

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are;

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Social Marketing to Protect the Environment

Shows how social marketing can be successfully used to change environmental behaviour;...

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Trajectories of Female Employment in the Mediterranean

relationship between economic development, political change and the cultural environment shapes the evolution of gender roles in interconnected spheres;

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Why participation works

areas: human resource management/change management (HRM/Change) and marketing/customer relationship management (Marketing/CRM). This book proves;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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