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to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;
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to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;
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Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;
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Digital marketing is an important element in the arsenal of the modern marketer, and this book provides a light-hearted guide to the art;
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From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will;
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we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to;
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, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an;
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, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an;
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digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing;
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develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing;
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In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the;
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An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;
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An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to;
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Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you;
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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive;
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Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book;
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Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the;
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How do you translate your business objectives into a digital marketing strategy? What are today's best practices for;
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How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing;
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and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital;
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and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital;
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The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite;
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symbiotically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. This book will serve as a practical;
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