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Digital Customer Experience

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When Digital Becomes Human

in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics;

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When Digital Becomes Human

in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics;

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The Digital Marketer

in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer;

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Customer Obsessed

competitive advantage in the digital era * Gain insight into each element that affects customer experience * Harness the power of the cloud to achieve;

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The Compliance Business and Its Customers

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital;

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Meaningful Measurement of the Customer Experience

Consumer (2019), and The Agile Workforce (2021). It is his third book on customer and employee experience, following Digital Delight, which;

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Essentials of Digital Marketing

marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how;

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Essentials of Digital Marketing

marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how;

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The Power of Customer Experience

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and;

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The Power of Customer Experience

Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and;

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Handboek - Mobile Customer Experience & Mixed Reality

ons tot een mixed reality. Digital natives verlangen meer dan zomaar een klantervaring; zij verlangen de ultieme mobile customer experience. Het unieke;

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Developing Digital Marketing

. Themes explored throughout the book include: * Service Encounters via Social Media and Customer Relationships * Digital and;

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Managing Customer Experiences in an Omnichannel World

customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial intelligence;

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Digital transformation. Know how

customers problems. Data and analytics: Giving data hands and feet is crucial to the success of a digital transformation. Digital partnership;

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Contemporary Issues in Digital Marketing

Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.;

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B2B Digital Marketing Strategy

the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization;

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B2B Digital Marketing Strategy

the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization;

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Omnichannel Retail

the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer;

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Omnichannel Retail

the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer;

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Digital Customer Experience Management der Plattform Steam

Im Zuge der Digitalisierung werden Gestaltung und Management der Digital Customer Experience zunehmend wertvoller. Technologiefuhrer;

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Experiential Marketing

readers to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es;

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Experiential Marketing

to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es (Experience;

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The Satisfaction of Change

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory;

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Service Design For Business

other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just;

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A Complete Guide to Portals and User Experience Platforms

Build a Next-Generation Enterprise Digital Platform with Portals and UXP A Complete Guide to Portals and User Experience Platforms;

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Customer Experiences Affect Customer Loyalty

The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer;

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