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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Dictionary of Advertising and Marketing Concepts

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring;

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Dictionary of Marketing and Advertising

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who;

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A Dictionary of Marketing

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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Dictionary of Marketing Communications

Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact;

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

role of IMC in brand-equity enhancement, the customer's perspective, product adoption and point-of-purchase advertising, advertising management;

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Elsevier's Dictionary of Advertising

development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;

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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition

Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Market Assessment with OR Applications

Includes practical organizational and economical methodologies Offers concepts of marketing and its role in business and public;

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Copywriting

. It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Cases in Advertising and Marketing Management

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management;

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Cases in Advertising and Marketing Management

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences;

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Relationship Marketing in Professional Services

, Halinen explores the relationship between a Helsinki advertising agency and its international client.;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions;

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Street-Smart Advertising

work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Foreign Languages in Advertising

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture;

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Social and Environmental Issues in Advertising

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote;

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Social and Environmental Issues in Advertising

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Advertising in Contemporary Consumer Culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and;

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