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Customer Encounters on Twitter - A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part;

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Loyalty Management in the Airline Industry

, interlinked aspects. These three pillars are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be;

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Effective Complaint Management

are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships;

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Artificial Intelligence for Customer Relationship Management

Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and;

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Artificial Intelligence for Customer Relationship Management

Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and;

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Converting Customer Value

of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a;

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Electronic Customer Relationship Management in Jordan Mobile Service

Electronic Customer Relationship Management (E-CRM) performance is a marketing strategy and integrated approach to identifying, acquiring;

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Corporate Management, Corporate Social Responsibility and Customers

disadvantages because those are the activities used in the study. A review of appropriate literature is given and for customer-related outcomes, social;

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Customer Experiences Affect Customer Loyalty

The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer;

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Call Center

healthy workplace. A workplace's success depends on the cooperation between management and employees. At the end of the day, customer service;

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The Guest Questionnaire

management literature, namely as a vehicle and catalyst for enhanced customer satisfaction via remote service encounters. The questionnaire;

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How Excellent Experiences affect Customer Loyalty

quality. Moreover, perceived wealth of the customer acts as a moderator and increases the positive effect of customer experience quality on;

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Service Encounters in Tourism, Events and Hospitality

than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear;

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Service Encounters in Tourism, Events and Hospitality

than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear;

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Corporate governance and financial performance of Chinese Reverse Mergers

-merging with a shell company in order to be listed on a stock market without going through the traditional IPO process. This study will focus on;

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Corporate Evaluation in the German Banking Sector

banks do not implement shareholder value in practice, but favour periodic variables for their management. Based on the results of the study, the;

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Water Quality Complaint Investigator's Guide

Resolving customer water quality complaints is one of the most important aspects of maintaining a successful water distribution system;

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Customer Relationship Management Systems Handbook

developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each;

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Retailing Management

first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An;

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Bottom-Line Call Center Management

management practices to maximize the human and capital resources at the call center manager's disposal. Drawing on the author's unique data sets and;

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Bottom-Line Call Center Management

management practices to maximize the human and capital resources at the call center manager's disposal. Drawing on the author's unique data sets and;

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The utilization of customer journey mapping in the automotive industry

to a study on the potential of Customer Journey Mapping (CJM), as a way for the marketing management to understand CEx during all interacti;

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Marketing

Management: PRM Gains New Lease of Life; Mass Customisation and Personalisation: One-to-One Customer Approach on a Mass Scale; Strategic Creation;

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Complaint Management Excellence

Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a complaint, how to;

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The Handbook of Communication and Corporate Reputation

-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the;

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The Handbook of Communication and Corporate Reputation

-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the;

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Enterprise Information Systems

undergraduate students, as well as senior management and executives involved in the study and evaluation of EIS.;

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Einde inhoud

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