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Contemporary Issues in Green and Ethical Marketing

accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the;

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Contemporary Issues in Green and Ethical Marketing

accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Greener Marketing

issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international;

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Sustainability

products * Ethical sourcing and biodiversity * Renewable energy and waste management * Green formulations and ingredients * Green marketing issues;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Global Marketing

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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Green Marketing in Emerging Markets

responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with;

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Ethical Issues in Behavioral Research

chapter detailing ethical issues in marketing and opinion research, including a contrast of market and academic research and a summary of the;

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Ethical Branding and Marketing

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real;

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Green Marketing in a Unified Europe

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many;

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Green Marketing Strategy in Enhancing Consumer's Green Level

behavior and consumer's knowledge on climate change issues influence the consumer's green level. The main purpose of this study is to determine how;

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Marketing and the Common Good

four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues;

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Marketing and the Common Good

four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Environmental Marketing

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues;

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Environmental Marketing

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Ethical Branding and Marketing: Cases and Lessons

provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated;

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