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Contemporary Services Management Issues

Scientific societies are shaped by interdisciplinary approaches and perspectives. They use knowledge from different methods to establish;

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Contemporary Issues in Marketing

Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored;

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Fundamentals of Marketing

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies;

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Industrial Products

modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely;

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The SAGE Handbook of Marketing Theory

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;

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Marketplace Lifestyles in an Age of Social Media

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and;

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Marketplace Lifestyles In An Age Of Social Media

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and;

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Understanding The Hospitality Consumer

value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to;

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Understanding the Hospitality Consumer

value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to;

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Contemporary Approaches of the Scientific Theory of Place Marketing

The contemporary economic crisis is one of the biggest in the global economy and has been forcefully applied to the real economy, revolting;

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Situating Qualitative Methods in Psychological Science

Although qualitative approaches to psychological research have a long history in the discipline, they have also been, and remain;

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Situating Qualitative Methods in Psychological Science

Although qualitative approaches to psychological research have a long history in the discipline, they have also been, and remain;

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Marketing Theory

in Marketing Theory that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative;

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Marketing Hospitality

Covering the basics of theory and practice, this text targets first courses in hospitality marketing. This revised edition adopts a;

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Tourism Distribution Channels

of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world;

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Tourism Distribution Channels

of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world;

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Contemporary Issues in Marketing

Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;

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Controversy in Marketing Theory

throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for;

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Scientific Advertising

handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and;

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Imagining Marketing

due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late;

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Imagining Marketing

due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late;

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Place Marketing and Branding

). The study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies;

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Marketing Scientific and Technical Information

research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for;

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Marketing Communication

a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such;

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Marketing Communication

a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such;

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Expanding Disciplinary Space

reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they;

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