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Scientific societies are shaped by interdisciplinary approaches and perspectives. They use knowledge from different methods to establish;
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Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored;
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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies;
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modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely;
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range;
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This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and;
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This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and;
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value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to;
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value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to;
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The contemporary economic crisis is one of the biggest in the global economy and has been forcefully applied to the real economy, revolting;
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Although qualitative approaches to psychological research have a long history in the discipline, they have also been, and remain;
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Although qualitative approaches to psychological research have a long history in the discipline, they have also been, and remain;
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in Marketing Theory that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative;
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Covering the basics of theory and practice, this text targets first courses in hospitality marketing. This revised edition adopts a;
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of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world;
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of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world;
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Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical;
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throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for;
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handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and;
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due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late;
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due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late;
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). The study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies;
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research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes;
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throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for;
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a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such;
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a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such;
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reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they;
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