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Comparative advertising and price

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Practical Guide to Comparative Advertising

and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers;

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Law of Comparative Advertising

advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative;

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Comparative Advertising

From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States-and;

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Comparative Advertising

From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States-and;

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Recent Developments in the Economics of Advertising

of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content;

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Gcse Media Studies

This text's 8 sections include television, film, newspapers, pop, music, magazines and comics, advertising and marketing, radio and new;

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Concentration and Price

of them convincing. Leonard Weiss and his colleagues have devised and applied a systematic set of direct tests of the concentration price;

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Essentials of Comparative Politics

The #1 book for the course. Professors and students love Essentials of Comparative Politics because it provides clear, concise coverage;

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About Face

Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what;

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Global Efforts to Combat Smoking

Tobacco is reported to be the second major cause of death in the world and there is ever-increasing interest in the costs of smoking;

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Global Efforts to Combat Smoking

Tobacco is reported to be the second major cause of death in the world and there is ever-increasing interest in the costs of smoking;

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Multiculturalism and Advertising

Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer;

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I Shop in Moscow - Advertising and the Creation of Consumer Culture in Late Tsarist Russia

describes the development of advertising as an industry, discussing responses from both the business community and the state. The emergence;

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Price and Markup Behaviour in Manufacturing A Cross Country Study

Price and Markup Behaviour in Manufacturing examines the role that cost, competing domestic and foreign prices, domestic demand and market;

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The Next 8 Actual, Official LSAT Preptests

for each test, score-conversion tables, and sample Comparative Reading questions and explanations.;

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Product Management

Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers;

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Emerging Issues in Contemporary Journalism

Significant changes in information technology, media ownership and management structure, journalistic culture, and communication policy are;

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Control of Price Related Terms in Standard Form Contracts

This book explores various approaches around the world regarding price term control, and particularly discusses the effectiveness of two;

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The Official LSAT Preptest 81

answer key for each test, a writing sample for each test,score-conversion tables, and sample Comparative Reading questions and explanations.;

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10 Actual, Official LSAT PrepTests

LSATs, an answer key for each test, a writing sample for each test,score-conversion tables, and sample Comparative Reading questions and;

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The Next 10 Actual, Official LSAT PrepTests

LSATs, an answer key for each test, a writing sample for each test, score-conversion tables, and sample Comparative Reading questions and;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Putting Heads On Beds

essential marketing guide for managers and owners and any sales specialist new to the hotel business. You'll find out to: price your product for;

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10 Actual, Official LSAT Preptests Volume VI preptests 7281 6

answer key for each test, a writing sample for each test,score-conversion tables, and sample Comparative Reading questions and explanations.;

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