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. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry;
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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;
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, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for;
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inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to;
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inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to;
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communication strategy? Recent academical research focus the Integrated Marketing Communication (IMC) approach especially for NPOs. This book takes a;
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mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the;
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?The Guide to Understanding Insurance Marketing," published by A.M. Best Co., looks at how leading insurers promote their products, and how;
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assignments have ranged from marketing strategy development for some of the UK's largest companies through to projects in market segmentation and;
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, clustered around four themes: strategy and communication, management and communication, marketing and communication and language studies and;
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have collaborated to give an international perspective in areas such as strategy, corporate planning, organisation and staffing, costing;
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have collaborated to give an international perspective in areas such as strategy, corporate planning, organisation and staffing, costing;
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-- blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique;
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Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;
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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;
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, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your;
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WEB Description for FTN approval The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and;
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with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful;
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Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a;
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for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative;
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of marketing. There is a best fit relation between corporate strategy and marketing strategy. There is a discussion of different analysis model for the;
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and;
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